.. About Us ..

An enterprise being managed by pioneers from the field of television media and production.
The professionally qualified resource within the top management add values to the principled approach of the company.


Softreach was incorporated in the year 1997 and had served over thousands of retail, enterprise and corporate clients with media solutions.
Softreach is amongst the leading companies who pioneered since 90’s, in the making of television creatives, animated Ad films and corporate films for its clients.


  • Softreach launched “Lashkara TV”, India’s first private Punjabi satellite television channel.

  • Launched “Siti Cable” one of the premium center of Punjab, in joint venture with Zee Network.

  • Also managed OFC “CBSL” as joint venture in Punjab.

  • Managed and operated Punjabi Regional satellite news television channel “detv”

.. Softreach Owes the Credit of Launching Mega Events ..

Miss Lashkara

The first Punjabi beauty pageant

Lashkara Punjabi Music Awards

The first Punjabi music awards

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