• Early 1990s: Partnered with Zee Network’s promoted Siti Cable to launch one of Punjab’s premier MSO cable networks, setting new benchmarks in cable television distribution.


• Late 1990s: Launched Lashkara, India’s first private Punjabi satellite television channel. Under the Lashkara brand, we introduced several landmark initiatives, including:
  • Miss Lashkara, the first-ever Punjabi beauty pageant.
  • Lashkara Punjabi Music Awards, the first dedicated platform celebrating Punjabi singers and the music industry.


• Played a key role in partnering with and managing the lead optical fibre network of Connect Broadband Services Limited (CBSL), one of the country’s pioneering CATV & broadband infrastructure projects.


• Successfully operated DETV, a Punjabi regional satellite news channel designed to connect the global Punjabi diaspora with news and developments from their homeland.

Our Expertise

• Television commercial production
• Content creation and media production
• Corporate films and brand storytelling
• Digital communication solutions
• Software development
• Digital transformation consulting
• Content management and distribution
• Development of innovative media and distribution platforms

Our Vision

At Softreach, our purpose has always been to create meaningful communication that inspires, informs, and delivers measurable impact.

Over the years, we have collaborated with leading celebrities, built compelling campaigns for renowned brands, and developed innovative communication solutions across multiple platforms. As the media industry transitioned from traditional broadcasting to digital ecosystems, Softreach successfully evolved alongside it—emerging as a pioneer in all sorts of software development, digital innovation, and technology-driven communications.

Today, we continue to combine creativity, technology, and strategic thinking to help businesses communicate more effectively in an increasingly connected world.